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How Do You Get Gyaru Makeup Look: Get Ready To Shine

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Gyaru makeup is a bold and expressive Japanese fashion subculture that has gained popularity worldwide. This style emphasizes dramatic eye makeup, tanned skin, and a rebellious attitude against traditional Japanese beauty standards. In this article, we’ll explore the key elements of Gyaru makeup, how it differs from other styles, and provide step-by-step guidance on achieving the perfect Gyaru look.

Key takeaways:

Gyaru makeup is characterized by dramatic eye makeup, tanned skin, and a rebellious attitude.
The primary purpose of Gyaru eye makeup is to create the illusion of larger, elongated eyes.
Gyaru makeup differs from other styles by its use of bold colors, heavy eyeliner, and false lashes.
Achieving the Gyaru look involves creating a matte base, emphasizing the eyes, contouring the nose, and adding a touch of color to the lips and cheeks.

What Is Gyaru Makeup?

Gyaru Makeup Ideas

Gyaru makeup is an offshoot of the Gyaru fashion subculture[Source: Wikipedia], which emerged in Japan in the 1970s. The term “Gyaru” is derived from the Japanese transliteration of the English word “gal” and refers to young women who rebel against traditional Japanese beauty standards.

Gyaru makeup is known for its bold and dramatic appearance, featuring heavily lined eyes, thick false lashes, and colored contact lenses to create the illusion of larger, more expressive eyes. Additionally, tanned skin is a key feature of this style, with some individuals using face paint to achieve an even darker complexion.

Primary Purpose Of Gyaru Eye Makeup

The primary focus of Gyaru makeup is on the eyes, with the goal of creating the illusion of larger, more elongated eyes. This is achieved through the use of heavy eyeliner, false lashes, and colored contacts.

The dramatic eye makeup is considered essential to the Gyaru style and serves as the focal point of the overall look, drawing attention to the eyes and making them appear more prominent and expressive.

How Does Gyaru Makeup Differ From Other Makeup Styles?

Gyaru makeup stands out from other makeup styles in several ways. Firstly, it often features bold, vibrant colors, such as bright pink or blue eyeshadows, to create a striking and attention-grabbing look. Secondly, Gyaru makeup emphasizes the use of thick, black eyeliner to create a dramatic, elongated eye shape.

Thirdly, thick and dramatic false lashes are typically used to further enhance the eye area. Additionally, while many makeup styles aim for a flawless, porcelain complexion, Gyaru makeup embraces tanned skin as a key feature of the look. Lastly, Gyaru makeup is not just about the physical appearance but also about the attitude, with Gyarus often embracing a rebellious and nonconformist attitude against traditional beauty standards.

How To Achieve The Gyaru Look?

How To Achieve The Gyaru Look

To achieve the perfect Gyaru look, follow these steps for each aspect of your makeup:

Eye Makeup

  1. Apply a matte eyeshadow base to your eyelids to create a smooth canvas.
  2. Use a dark eyeshadow, such as brown or black, in the crease and outer corner of your eye, blending well to create a smoky effect.
  3. Line your upper and lower lash lines with black eyeliner, making the line thicker towards the outer corner of your eye for a cat-eye effect.
  4. Glue on a pair of thick, dramatic false lashes to your upper lash line, ensuring they blend seamlessly with your natural lashes.
  5. Finish with several coats of black mascara on your upper and lower lashes.


  • Contour your nose using a matte bronzer or contour powder to create the illusion of a slimmer, more defined nose. Apply the product to the sides of your nose and blend well.

Dark Facial Skin

  • Achieve a tanned complexion by using a bronzer or self-tanning product. Apply the product evenly all over your face and neck.


  • Line your lips with a dark lip liner, filling them in completely. Then, apply a shimmery lip gloss or lipstick on top.


  • Add a pop of color to the apples of your cheeks using a bright pink or peach blush. Blend well to create a natural-looking flush.


  • Gyaru makeup often involves bleaching your hair to a lighter shade, such as blonde or pastel colors, to complete the overall look.

Related Article: Anti-aging Skincare Routine: Your Guide To Younger Looking Skin

Some Tips For Creating Gyaru Eye Makeup

Gyaru Eye Makeup
  1. Apply white eyeliner to your lower waterline to make your eyes appear larger and brighter.
  2. Highlight the inner corners of your eyes using a shimmery white or nude eyeshadow to further enhance the illusion of larger eyes.
  3. Use an eyebrow pencil or powder to create a higher, more arched eyebrow shape that complements the dramatic eye makeup.
  4. Practice makes perfect! Gyaru makeup takes time and practice to master, so don’t get discouraged if you don’t get it right on the first try. Keep practicing and experimenting with different techniques and products.

Related Article: How To Improve Your Skin Health Naturally? Tips For Radiant Skin!


Gyaru makeup is a bold and expressive style that celebrates individuality and challenges traditional beauty standards. By focusing on dramatic eye makeup, tanned skin, and a touch of color on the lips and cheeks, you can create a stunning Gyaru look that is sure to turn heads.

Remember to have fun with your makeup and let your personality shine through. Embrace the rebellious spirit of Gyaru and express yourself through this unique and captivating style.


1. What are the essential elements of gyaru eye makeup, and how do they contribute to the overall gyaru fashion style?

The essential elements of gyaru eye makeup include dramatic false lashes, colored contact lenses, and intricate eye shadow designs, which aim to make the eyes appear larger and more expressive, contributing to the overall youthful and dynamic look of the gyaru fashion style.

2. What are some popular gyaru makeup brands?

Some popular gyaru makeup brands include Jelly Jelly Cosmetics, Dolly Wink, Fairy Drops, and Canmake, known for false lashes, colored contacts, and vivid eye products.

3. How can I achieve a gyaru makeup look without spending a lot of money?

To achieve a gyaru makeup look without spending a lot, consider using affordable products like false lashes, eyeliner, and eye shadow, and practice makeup techniques to enhance features.

4. What are some tips for maintaining a gyaru makeup look throughout the day?

To maintain a Gyaru makeup look throughout the day, use setting spray, blotting papers, and carry touch-up essentials for lasting freshness.

Dr. Luna Rey

Dr. Luna Rey is a renowned dermatologist who has established herself as an authority in diagnosing and managing a diverse array of skin disorders. Her expertise encompasses both common conditions such as acne and eczema, as well as more complex dermatological issues like psoriasis and skin malignancies. Complementing her clinical practice, Dr. Rey has cultivated a profound passion for writing, which has led her to contribute numerous articles to prestigious medical journals. Her writing is characterized by its clarity, concision, and accessibility, enabling her work to resonate with a wide readership.

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